Our story.
If you had told me a few years ago that I would be launching my own skincare brand, I probably would have laughed. Not because I didn’t dream big, but because, like many, I was stuck in a path that didn’t truly reflect who I was. My career was all about numbers, regulations, and tax law—on paper, it seemed perfect. But in reality, it left me feeling empty. Something wasn’t right. The idea of spending the rest of my life in that world felt suffocating.
Then one day, everything changed.
I realized I wanted to build something meaningful—something that reflected my values, my vision of the world. And somehow, that search for meaning led me back to something that had always been a part of me: skincare.
For years, I had been obsessively analyzing labels, hunting down questionable ingredients. It had almost become second nature. But every time, I found the same thing—endocrine disruptors, allergens, irritants everywhere. And the so-called "natural" brands? Often ineffective, with no real scientific backing.
This obsession didn’t come from nowhere. I grew up in an environment where science was everything. My father is a physicist, my mother a chemist—she worked for years in product development and quality control for hygiene and skincare products. In our household, marketing claims didn’t matter—only proof, formulation, and scientific rigor did.
But the real turning point came during a trip to Australia. In a supermarket, a friend picked up a body wash from a big-name brand. Another friend called out, "You’re not buying that, are you? It’s full of junk!" That sentence stuck with me.
Why do we still accept harmful ingredients? Why is compromise the norm in cosmetics?
This is how Unlëss Cosmetics was born.
From frustration, from questions, but most of all, from a deep desire to do things differently. I wanted to bring skincare back to what truly matters: formulas that are ultra-clean, effective, and backed by science—formulas that genuinely respect the skin. No empty promises, no unnecessary ingredients—just products I would use myself, with absolute confidence.
But beyond skincare, what drove me was health. I discovered just how much some cosmetic ingredients could disrupt our hormones, worsen skin sensitivities, or even be potentially carcinogenic. Yet, they’re still everywhere. I refused to accept that as inevitable.
Unlëss is much more than just a brand.
It’s also a family story, a shared conviction. My brother, who always believed in this vision, quickly joined the journey. Together, we launched this project in 2023, determined to bring transparency and integrity to an industry where compromise is too often the standard. Today, Unlëss is a family venture, a shared mission—to create high-performance, clean skincare without ever sacrificing quality.
We left nothing to chance. Nothing.
Our brand is the result of relentless work, meticulous research, and one single obsession: to offer truly clean and effective skincare. Every ingredient was selected with absolute precision. We eliminated anything that could be harmful—even widely accepted natural components like essential oils and natural fragrances.
Unlëss is also a vision.
A new standard in skincare—inclusive, designed for all skin types, all people, and all genders, with no exceptions. Because everyone deserves skincare that respects their skin, their health, and their individuality.
Starting Unlëss has been the hardest, scariest, yet most rewarding thing I’ve ever done. There were doubts, sleepless nights, and a thousand what ifs. But every time someone tells me they love our products, that they feel good in their skin because of them, I know it was all worth it.
Welcome to Unlëss Cosmetics. Welcome to our world.
